Prototyping in User Research;
Project Overview

PAIN POINT:

As people age they often don't correlate reduced mobility and ability to drive. Early action is best, but most consumers don’t recognize the need to take action until their health or driving abilities are at risk.

Researched and designed new product prototype forelderly drivers.

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ACTION:

We started by researching everything from license renewals to agings effects on one's ability to drive. The collected resources were carefully categorized and used to create interview questions. We conducted market research through 30 in-depth interviews with individuals aged 55+ leading to a series of app interface prototypes.

PROTOTYPES:

Iteration 1

Screen Shot 2022-04-03 at 4.29.08 PM.png

Iteration 2

Screen Shot 2022-04-03 at 4.29.26 PM.png

Final Iteration

Project Partner: Aperio Insights

Aperio Insights is a research company with an agile mindset. Utilize hindsight, insight, and foresight to create solutions that keep up with an ever-evolving market for customers.

Project Length: Summer 2021, 5 Weeks

Project Role: UX Marketer & Researcher